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Ordinary technique
… extraordinarily applied
This VMware e-book is a great example of our formula for tech marketing creative success: use tried-and-true techniques to turn complex subject matter into digestible, compelling content.
CREATIVE SERVICES
Simple and effective
VMware wanted a marketing piece that would give telecommunications pros an overview of its VMware® Telco Cloud Platform RAN™ solution. This piece would have to convey substantial technical detail and be visually appealing and accessible too.
Services
Copywriting, design, project management
An e-book that marries technical heft
with visual and emotional appeal
Tech solution detail meets the excitement of a 5G future
With the target audience and its customer-journey stage in mind, our writer promoted the VMware solution with the right balance of technical detail and high-level business benefits. Subheadings, bullets, and other compositional elements keep the piece readable and easy to skim.
Design that informs and inspires
With a mix of photography, illustration, statistics, and diagrams, our designer delivered key messages and suggested an inspiring 5G future.
A brand-compliant standout
Our client wanted a piece that would stand out from other VMware and competitor marketing efforts. Our team delivered—all within the bounds of a VMware e-book design template and brand parameters.
Well-designed diagrams convey complex technical detail simply and quickly.
Subheadings and bullets—along with the right balance of features and benefits—keep the piece approachable, readable, and easy to skim.
Product launch
Vascular Technology (VTI) launched its ROSI product to an audience of surgeons with our direct-marketing strategy, writing, web development, video editing, photography, and graphic design for digital and print.
Demand-generation campaigns
NetApp liked our work so much on their marketing campaigns, they had us make several more—each including dozens of assets tailored to help partners generate demand and sell NetApp solutions.
Event engagement
Hewlett Packard Enterprise wanted to show how the ease of their infrastructure-management software. Our competitive game gave IT pros a firsthand experience of the software and bragging rights (while collecting valuable leads).
Ready to build something? So are we.
Need us now? Just want to learn more? We’d love to talk.
