Just your average product-launch video on steroids

The client wanted big and different

There wasn’t much our client didn’t want for this video. They asked for energy, speed, edginess, boldness, drama…. We got the message. And got their message across.

Crank up the volume

“For the music, I knew I wanted a banger,” said Motion Graphics Designer Johnathon Busto, “something that would hype the viewer up, make them feel like they could hop into the ring with Mike Tyson—and win.”

Fast text you can follow

To the text animation Johnathon added “a glitchy effect.” This draws the reader’s eye and helps keep it focused on the fast-moving text, which remains comfortably readable throughout.