DEMAND-GENERATION CAMPAIGNS

Helping NetApp ignite partner sales

In 2018, we began working on a partner-led demand-generation campaign for the hybrid cloud data services and data management giant NetApp. Turns out, they liked the work.

We’ve since provided creative and project-management services for no fewer than 16 campaigns, and we have new campaigns in progress.

Functioning, these days, as a trusted extension of NetApp’s marketing organization, we continue to produce elaborate campaigns that each include dozens of marketing assets—all tailored to help NetApp partners approach prospects, generate demand, and sell NetApp solutions.

Making it easy for NetApp partners to market and sell

First, we sell the partner on selling NetApp.

For each campaign, we nail down the right partner-facing messaging. Then, we write and design a campaign overview that shows partners exactly why their customers need NetApp and how to use the campaign assets to attract prospects and win new business.

Then, we enable the partner to promote and sell.

According to how they choose to market, partners download all the digital ads, email messages, landing pages, social media posts, virtual-event assets, and campaign imagery they need to generate leads, drive revenue, and grow their businesses.

They can choose their mediums and methods.

Each end-to-end campaign contains about 26 assets partners can use to promote NetApp solutions through email marketing, virtual sales events, telemarketing efforts, and social media marketing.