Right look, right message

Brand identity

Our designers refreshed the ACP logo and created new typography, colors, iconography, and photography for a new brand identity that beautifully conveys the size, success, and energy of today’s ACP.

Messaging

After interviewing ACP managers and customers, our writing team identified key ACP messages and crafted a new corporate value proposition, proof points, and other messaging. We laid out both the brand identity and messaging in a new brand guide.

Corporate website

With the new ACP look and messaging in hand, our writers, designers, and developers built the new site. Showcasing ACP’s solutions and the high-level benefits they deliver, the site gives users easy access to the info they need and reflects the leading role ACP plays in the industry.