2023 benchmark report features MarketReach on list of top B2B marketers

NASHUA, N.H., June 19, 2023—MarketReach, Inc. (mreach.com), provider of creative and marketing services for B2B technology companies, is featured in the rankings issued annually by B2B Marketing in the 2023 release of their U.S. Agencies Benchmarking Report. This is the sixth year running MarketReach has made the list.

This highly anticipated report, released in June 2023 and available for download at the B2BMarketing.net website, profiles the Nashua firm and 19 other top agencies. These profiles include thought leadership by top B2B marketing executives alongside examples of client work.

In his market analysis, MarketReach president Greg Hooven advises marketers to make sure to include information on how your solution addresses the customer’s pain points. He writes, "Many organizations now appear to be leaning so heavily on solution selling that their actual product offerings are becoming almost nonexistent in their marketing.”

“End-users certainly want to know how your product is going to make their company more efficient and help solve the day-to-day challenges that they face,” Hooven continues. “But if you’re not providing the details of how your product solves those challenges, you may simply be another player in a potentially crowded market.”

“Treat your customers like people, sure,” he emphasizes, “but treat them like smart people.”

The benchmarking report is published by B2B Marketing, a London-based media-solutions provider. Rankings of U.S. agencies are based on gross income from their most recently closed financial year. Deputy Editor Lucy Gillman provides in-depth information throughout, with a reminder that their Propolis membership includes even more actionable content and resources.

B2B technology companies and others can use the benchmarking report to find their next creative partner. The report highlights fast growers and international agencies. And the services selector shows the companies’ primary services, such as branding, channel marketing, planning/strategy, and sales enablement.

"Treat your customers like people… smart people."

Greg Hooven
President, MarketReach

About MarketReach, Inc.

An independent creative production shop, MarketReach, Inc. (mreach.com), produces marketing materials and experiences for technology companies worldwide, including such leaders as Amazon, Dell Technologies, Hewlett Packard Enterprise, NetApp, Unisys, and VMware. With nearly 30 years of experience, MarketReach enables tech marketers to extend their production capacity with award-winning creative excellence and customer service. It is headquartered in Nashua, NH, with additional staff working remotely throughout the United States.