B2B tech and other thoughts

Strategy
Don’t want your solutions commoditized? Don’t commoditize your customers.

March 27, 2017
Strategy
Merging with the conversation highway

March 16, 2017
Strategy
The Patriots prove perseverance prevails

February 6, 2017
Strategy
On Steve Jobs and fake license plates

January 13, 2017
Strategy
Is it time to refresh your brand?

November 3, 2016
Strategy
Client, we have a problem

May 18, 2016
Strategy
The power of positive product positioning

March 24, 2016
Strategy
Do the smart thing: Test your campaigns

March 4, 2016
Strategy
Marketing automation success is not automatic

January 8, 2016
Strategy
Don’t rule out the influencer in your B2B technology marketing strategy

November 30, 2015
Strategy
Differentiate your value proposition—not common industry terms

November 23, 2015
Strategy
When it comes to business partner programs, be the squeaky wheel

November 9, 2015
Strategy
Finding gaps in your sales tool map

October 20, 2015
Strategy
"Sorry, we’re not interested"—When the customer is not ready... yet

October 13, 2015
Strategy
The customer purchase cycle is rarely cyclical

October 5, 2015
Strategy
Please, not another competitive comparison grid

August 12, 2015
Strategy
Marketing campaign ROI in the land of false promises

July 19, 2014
Strategy
The 8-second website messaging test, part 2

May 15, 2014

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