Proofreading. It’s quality assurance for your marketing.
By Craig Clarke
July 18, 2019
“Quality assurance” is a phrase typically used by engineers or manufacturers. But as a marketer, you can attain a quality assurance of a different kind with careful proofreading.
Quality reflects on your reputation
Your marketing materials represent you. A client can usually look past an occasional mistake in a quick email or something similarly informal. But mistakes on your website, social media, email, and other official communications can harm your bottom line.
Any time you create or update your marketing materials, make space in the schedule for proofreading. It takes a little extra time, but it saves embarrassment in the long run. Even quality work from a skilled writer benefits from proofreading. It’s hard for anyone to proofread their own writing. Writing and proofreading require different skills and attention to different aspects of the work.
Errors impact your credibility
Any errors—from missing page numbers and bad links, to a misspelled product name or missing text—could make you look unreliable and careless. How can customers trust the quality of your products if you’ve got typos on your About Us page?
Why risk hurting your reputation, reducing your customers’ trust, and ultimately hurting your revenue? Save time and money in the long run by detecting errors early on.
Proofreading improves your readability
An experienced proofreader with a firm grasp of style and usage adds value by making your words invisible—and your message crystal clear. They will work to clarify your message while increasing its ability to both hold customer attention and communicate your value proposition.
Careful training in grammar, punctuation, and the nuances of your company’s editorial guidelines will assure that the proofreader knows the difference between what needs to be fixed—and what just needs to be consistent, like the quirky spelling chosen for your new product line.
Ensure your marketing gets the right message across and makes you look your best. Engage a proofreader to fix errors and support consistency with your brand and style guidelines. And avoid the extra cost of last-minute revisions. It’s quality assurance for your marketing.