B2B tech and other thoughts

Strategy
Don’t rule out the influencer in your B2B technology marketing strategy

November 30, 2015
Strategy
Differentiate your value proposition—not common industry terms

November 23, 2015
Strategy
When it comes to business partner programs, be the squeaky wheel

November 9, 2015
Strategy
Finding gaps in your sales tool map

October 20, 2015
Strategy
"Sorry, we’re not interested"—When the customer is not ready... yet

October 13, 2015
Strategy
The customer purchase cycle is rarely cyclical

October 5, 2015
Strategy
Please, not another competitive comparison grid

August 12, 2015
Strategy
Marketing campaign ROI in the land of false promises

July 19, 2014
Strategy
The 8-second website messaging test, part 2

May 15, 2014
Strategy
The 8-second website messaging test, part 1

May 8, 2014
Strategy
The paradigm shift in selling focus

April 24, 2014
Strategy
Content is king—and we are his servants

March 4, 2014
Strategy
Premature leads may cause sales abandonment

February 2, 2014

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