B2B tech and other thoughts

Personal take, Design, Technology, Humor, Marketing
Above the fold? Where is “the fold,” anyway?

November 18, 2022
Strategy
What the crew of the Santa Maria teaches partner/alliance managers about partner myopia

October 7, 2022
Strategy, Marketing
Five useful B2B marketing tips in a time of stress

September 16, 2022
Writing, Editing
How to polish your first draft to perfection

August 26, 2022
Strategy, Marketing
Partner with your customers to boost marketing impact (case study)

August 8, 2022
Strategy
Mindshare vs. awareness generation campaigns

August 3, 2022
Design, Marketing
Speed, price, quality—pick three

July 15, 2022
Writing
Conquer the blank page and make writer's block a thing of the past

June 24, 2022
Personal take, Humor
Digital transformation? Sure, but don’t take away my notepad.

June 3, 2022
Writing, Humor
Write like you speak? No, write better than that.

May 13, 2022
Writing, Humor
How jargon can shorten your copy but confuse your reader

April 18, 2022
Strategy
How to develop more effective alliance partner sales tools

March 18, 2022
Strategy, Marketing
7 alliance partner marketing pitfalls you may not know (but should)

February 25, 2022
Strategy, Marketing
3 ways to improve your partner relationships

February 4, 2022
Strategy, Marketing
How marketing agencies can help their clients set meaningful and measurable goals

January 14, 2022
Writing, Humor, Marketing
Our top 5 blogs of 2021

December 22, 2021
Strategy
Upreaching to your C-suite decision makers

December 10, 2021
Strategy
Do you truly know your strongest competitor? (Hint: It’s not the bear.)

November 19, 2021

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