Working out of Grand Rapids, Michigan after an exodus from his native land of Nashville, Lucas wears a self-professed passion for brands and brand experiences on his sleeve. He’s an imagination and idea guy with an affinity for disruptions to the status quo. He'll readily point you to his favorite Hot Chicken or craft brews of a hopped or caffeinated variety and he's made a parallel career of conjuring up events filled with superheroes, spacemen, and zombies.