Craig Clarke

Craig loves working with words, and playing with them—he’s always ready with a pun. He’s a self-taught editor and is prepared to offer writing advice as soon as someone will listen. He’s also an aspiring curmudgeon, but his wonderful wife and two amazing kids are doing a great job slowing this descent.

Strategy, Video, Writing, Marketing
Methods of effective communication in B2B tech marketing

September 27, 2024
Strategy, Marketing
5 practical changes to help you balance B2B tech marketing tactics and strategy

August 23, 2024
Strategy, Writing, Marketing
(B)2B or not (B)2B: More tech marketing lessons from Shakespeare

January 26, 2024
Strategy, Marketing
B2B and the Bard: Powerful tech marketing insights from Shakespeare

January 5, 2024
Strategy, Technology, Marketing
4 powerful B2B tech marketing tactics that have stood the test of time

October 27, 2023
Strategy, Writing, Marketing
Lackluster content marketing is missing one of these 3 ingredients

February 10, 2023
Personal take, Humor
Digital transformation? Sure, but don’t take away my notepad.

June 3, 2022
Writing, Humor
How jargon can shorten your copy but confuse your reader

April 18, 2022
Writing, Editing
How proofreading B2B technology marketing is different

November 5, 2021
Strategy, Writing, Editing
3 easy ways to make sure your emails get read

June 4, 2021
Editing
Which approach to editing is better: the machete or the razor?

January 14, 2021
Design, Editing, Technology
How to mark up changes to a PDF in Adobe Acrobat Reader quickly and easily

December 18, 2020
Writing, Editing
5 ways to make your writing clear, concise, and easy to understand

February 19, 2020
Personal take, Writing, Editing
4 instrumental bands that make great rock music for focus

November 26, 2019
Writing
3 reasons proofreading is important for marketers

July 18, 2019