MarketReach, Inc., Serving Tech Companies Large and Small for 25 Years
By Dan DiPiro
July 31, 2019
Nashua, NH (July 31, 2019)—MarketReach, Inc., an award-winning creator of marketing materials and experiences for technology marketers worldwide, has been in business for 25 years as of this month. The creative production shop serves small and midsize technology manufacturers, as well as global leaders such as Hewlett Packard Enterprise, Dell EMC, and Amazon Web Services.
Founded in Goffstown in 1994, MarketReach first worked in event management and provided promotional materials and telemarketing services. As the technology landscape—and client needs—changed over the years, so did MarketReach. With the advent of social and mobile, thirst for a variety of marketing content grew, and MarketReach recruited new talent—adding design, writing, video, web development, and project management to its capabilities. Its growth caught the eye of Inc. Magazine, which named MarketReach one of the fastest-growing private companies in America.
The company’s adaptability, and its focused experience in technology marketing, have allowed it to benefit from fundamental changes in how corporations engage with advertising and marketing agencies. Digital media has evened the playing field. The best small shops now use the same tools as large agencies and produce high-quality creative more nimbly and cost-effectively. This is attractive to companies of all sizes and has helped persuade marketers to work directly with creative production shops like MarketReach, as well as with their large branding agencies.
“We really listen to our clients,” says President Greg Hooven. “Over the years, this has allowed us to pick up on subtle changes in their needs and adapt to them early. Our client-centered approach has been key to our success and longevity.”